ҵо

ߣԱ  2018/1/10 10:42:30
 һҵ

һµĶ

£ Ҫָ²м ķװֱͨ ӴƤţ  ķ ֮һϽ°ءڿ㡢¡ů¡˶¡Ӿ¡˯¡Ҿӷԡµȣ͡ů ŵܣϽ ָͨءڿµȡ

µķ

 µķ

Ƕ ˾1959쵯άע꣨ƷΪSpandexڣѧΪ   ά Ƕηķӽṹ͵  ܡ쳤ԭ4~7ظ100%ȣ Ըǿã1/3

1

1930꣬¹ݶ ˾IG˾۰ںϳϡ1954꣬˾ʼ ư ά1959״ʵ˾Һ ˿Ĺҵ ΪLycra֮ŷޡձҲɴ˽ҿһάĻ

2

?   Ҳױ

ܼ֯ĵԣĻظԺŵ㡣봫ͳ άͬ չ ȿɴ500% Էdz ɵر죬ظԭԿԽ 棬  С

?κ϶ʹ

άʹãë顢˿޵κϣ ԺȻԣʱˣҲ ǡѺõġάΪԳȻ ά һ𣬶һʶȡ  ʹ ٷӾЩҪķװУӦΪ㷺

?

 ӵ Ļѧ ͬάʹãҲϵۺʸУи õ ԡԡ봿 ϵԽϲױεصԱȣչԴ󡢿ǿ͸ʪ͸Ժáѵص㣬˵ ˳׷޺󣬲򣬺 㷺ʹã⴩Ҳʹá

 м ׵Զظ·ư ҲױΣ鶯硣 Ͻ׵ȣҲû ˿ ִ У¡ ֯ ƷȺչ磬

ά ķ ظ   Ϻװ Ʒʣʹװʡ磬ͬʱ˺ԡԡ ԡ

? άƷ ӾŮʿ͹ġۡ

?άʹ  ϡáά ˶εܣ ʹװӦ˶硣

?֯װάĻ Уʹװ ӱΡӻ硣

?֯װе άʹ֯Ʒڷ ϴ֮ȻΡ

ģ ҵ

ԭҪ ϡߡɸӡȾЩԭ Ͼзƣ Ӧ²Ʒءڿ㡢¡ҾӷůµȡնΪ̳רꡢƽ̨

ҵ

 ҵ˵ҵˡзĸֵϸߡзҵҵֵڣҲƷƼֵڣ  ҵֵĴС ά ʵĻļҵ ԣΪҪһ䴴ĸӼ ֵ һҲԾͨƷ͹ЧĴյ²Ʒֵʵֹؼһ

ҵ״

һй·չʷ

 й ·չʷ

Ϊ Ʒµ ƣ⣬ҹ˾֧ߣҪҲ ߣµҲƷʡԪķչԼ Ʒδ ƶйҵ ǶԽӣҲܵ߶˿ͻĻӭ

ҵص

 гԳ죬ƷƼжȽϸߡ һ ƷάǵܣLB £ г 19.2% Ӣ Marks&Spencerڵ  ݶ 27.7%ձгҲﵽ 9.8% й Ϊģ˾ռʽ 4.2%

ҵ ࣬ģСһ Ʒβϴ²Ʒͣڻ ĹϣƷĹи߶³֮⣬Ҫ߲ߵ³Ҷ и²Ʒij̡

ƷΪƷΪг֡صǡƷ Ķ죬ƷԱ ΪΪؽƤ  䡢͡״̬ı䣬ߴΪҪȳ£ IJԣ߶ԹԺԵҪҲҪһ¸ߡߴ ŲȷпܶƤ ˺ǧ˽ĪڱƷƣ ˱ƷΪƷΪг֡

г

һг

ȫг 2009ꡪ2014 ȫҵгģ2382Ԫɳ3269ԪͬCAGR 6.5%ԤƵ 2019 ꣬ȫ ﵽ 4639 Ԫδ 5 CAGR 7.3% Frost&Sullivan ʾDZгйձ

йҵڶ࣬жȲߣ²ƷѷȺ㣬ϰߡص㡣̲ҵоԺ2017ꡪ2022ҵгǰͶʲо桷йг۶1000ϣÿԽ20%ٶŮʽԼռ 60%гģԼ600Ԫ

2011-2015йгģ

Դ

Ʒг

Ʒ ݶ

Դ Frost&Sullivan,֤ȯо

ҹ غڿгռг 79.0% ˯¼ҾӷռΪ13.07% ůռΪ7.96%ռгݶԽСȻڽDZ޷¡ߵ¼ķչҲʹͳҵϴ ơ

г

ܶĿ ֣ٴ>߶>ͶˣгݶҳɳѸ٣ ȥ 5 CAGR ﵽ 23.5% 13 гռ 52.4%߶гȥ 5 ʵ CAGR8.6%%13 ռ 28.4%Ͷ гռ 19.2%

 ֣̳ ݶռ 46.8%ƷƵռ 51.1%ռ 2.08%

򻮷֣һ߳ռ 36.7%߳ռ26.9%ռ 36.4%

˾ѿҵ𲽽 ߶µ͹Ÿĸ↑ ı䣬 70  ʵڶƷơʱ ͳ׷˾Ƶ 2014 Ӣձ˾֧ 73.9 87.1 85.0 67.5 Ԫйֻ 25.8 Ԫ ˿ڻ Ѵ³ ճ ⣬ҲΪ׷ʱС  Frost&Sullivan Ԥ⣬ 2018 ꣬й гģﵽ 4,553 ңδռ䷭δ 4 ˿ά 13 ڵˮƽʱ ˾  ֧ﵽ 51.3 Ԫ

ҪƷг

ŮʿƷݶ%

ʿƷг%

Ϊĵڶ㡰 µ ߱ǿҳ϶ȣ 21 ͺ߶ƷƵ ϿҲԽԽǿ ȻƷƷ ռʽͣ忴ǰ 16 ŮʿƷƵгݶ 2011 13.9% 2015 15%ǰʿƷ ռ 5.4% 6%

ġҵصҵ

ǵʹҵ Ҫи߶ҵҵռгݶɻȡأҪи߶ҵ򷼼ţ¼Ϊ򷼣ڻ༯ Źɷ޹˾¼Ϊɷݣ ҵʵҵ޹˾¼ƣˣз

һ򷼣Ʊ룺1388

򷼼1975괴ۣʮ  ӪѾչΪһִҵ

"ۡݡ"ķչŽۣܲд¥5000ƽסҵIJչ1987ڳйװ޹˾1993򷼣ݣװ޹˾Ⱥߡ2190򷼽ҲȦķչ ս֮ƣɽʡˮÿ ɫ̬ҵ԰2010꣬Ϻʽá

 򷼼ŲŮ µ ̣ ؽءԪ"Embry Form""Fandecieҵʫ"ComfitLiza ChengE-BRAIVU䡱LUCIE'S WORLD ƷϵСĿǰµIJƷΧڿ㡢¡Ӿ¡˶˯¡ëиµȣ ܸʿӭ

ֲ

Դ

Ϊֹŵҵ 鼰й ۰ĵ300Уӵ1900۵㡣

ɷݣƱ룺002763

༯רҵ幤ѧоռоƷƲ߻ƹ㡢ơ졢гӪۺҵ

༯ ӵСݷҡά˹׿BODY BEAUTYǰˡ͡COYEEEƷƣÿƷƵĶλԲͬȺԲ Ʒϸ֣Ʒ߸Dzͬ κͶοͻγ˽Ϊ걸Ʒϵ

СݷҡƷ꣨2005ꡪ2012꣩йҵ ϻᡢ ȫҵϢ  ΪͬƷгۺռʵһλŮʮһ꣨2002ꡪ2012꣩ͬƷ۵һλ2011ꡰݷҡƷƱΪ20гӰƷƣά˹Ʒ20103±йҵϻᡢ ȫ ҵϢ衰2009ƶйѾƷƳɳ󽱡2012ꡰά˹Ʒ2012 ͬƷгۺռǰʮλ

˾ʵжƷսԣԲͬͲͬ   и˺Ʒơݷҡ ά˹͡׿COYEEEBodybeauty ǰˡУƷơݷҡ 12 ռʵһռʳڹģ ˾򷼵Ʒơ򷼡ڶƷơά˹гݶ ǰʮ 

˾ҪƷλ

༯ȫΧ˽2000ֱӪնˣ˸硣 Ŀǰأͷ͸ݸһ ء

ˣƱ룺2298

 ʵҵ޹˾1998꣬һҼзִۡӪ һִƷӪš

˼ӵСŷϷҡ ˡ ???? ʱ⣩֪Ʒƣжͷɡٳˡ˿˵ܺͶ еƷߣƷء¡Ҿӷ¡ů¡ӡεȲͬ ֿʽ

Ŀٷչ ѳΪйҵͷгռ ӰסŹ󾫣ͨϵISO90012008ϵISO14001:2004ְ ҵȫ ϵOHSAS180012007֤

ŵ 2015 깫˾ȫŵ 8609 ңƷ 7998 ң¿ 972 ң ʱ 60 ң ȫΪ¿ ŷϷƷŵ551 ҡ Ʒŵм˵ꡢӪ 69371061 2015 깫˾Ż 2014 ȫ  ŵ 1236 ң 2015  ¿ Ʒŵ 1032 ңڴǰ˾Ŀꡣ Ԥ2020ʵ1ŵꡣ

 ʵֲ

Դ

гƷԼȣӼΪ 2.5-3  жռ ͷ ߳егԶһ ߳егݶ˾չ 20꣬߱ḻIJƷ ҵӪ飬ƷЧӦŵţʵ͹ģ˫ Euromonitor 棬Ůʿº˯Ʒ۶гһ

壩ݷ

ҵ ˾2016걨 죬򷼡½ ΪƷĻ 롢ͬΪҵһʡҵġҲǴ󲿷ҵͬԵƣԼ仯;ȴ ΢˶¡

1򷼡ս

걨2016ӪҵΪ22.16ڸԪͬµ12.61%;Ϊ9840Ԫͬµ51.18%ʮ״γӪҲ 2008ʱˮƽ

˷2016ҵʾ˾ʵ45.12Ԫңͬµ8.9%ɶӦռ2.41Ԫͬµ55.2%

ڲƱгƣɱ  Ը½;Ƴͥ ʡ˿֧ʹƷѹ  ҲΪڵؾչŻ£ ת ҵҲܵ Ӱ졣

˲ƱᵽڵҵԪ Ʒ Ϸ濪ʼнṹԵ Ϲ ƣгңҵ2017ϰdzսԡ

ս򷼾ǿ ۵ꣻ˽ǿ̹ ŵ꣬ и߶г

2ɷٷ

ɷƱʾ20161231գ ɷʵӪҵ20.49Ԫͬ8.54%;й ˾ɶľΪ1.83Ԫͬ10.77%Ԥ¶20171-3µӯҲãΪͬ50%ϡ

ɷݵڷġ˾2015Ӫպ;ֱͬ14.13%24.63%2016 ֻ8.54%10.77%ԣۻƣȷʵɷ ϡ

3Ͷµij

˾ƷͬɫߡũΧС·ߣ߳зҵĶ۶ֲҵһλ гΪ ռƷƵͶгݶɷͰҪ̳ͨרۣ˶λֱӪΪ

¹˾۶Ԫ

Դ

   ˾ʣԪ %

Դ

˾ 루Ԫ

Դ

ݵ㣬Ҫǻȷơ2016ףѾռɷ۶Ľ20%붼˵һֱΪ5%7%ӵۣ˾˵ƷCOYEEE3۶Ѵ4400Ԫ

塢ҵչ

һչԼ

1ҵ淶

ȻӢһֱעȫ άȨĿǰҹȻƷ ʽģ¡棬ϮάͬƷҲĿǰгϣȷ࣬Dz˶ȹ ¡

2 ƷƻӪǿ

Ӣҵڹδɳ Ʒ Ӫģʽ߶ϵ˽Ҳ٣µѡУ߸עƷơ¹ܣ ²Ϲע١

չ˼

201710£ɽ⼯չӢApparel&Advanced Textilesҵ񡣾װLYCRA Ʒά ȡͬʱɽ ҵ 졢۲żԼ3000Ա֮ǰӢ ţ ڱ¢ϵĵλʹҵ ķչޡ

ŮԶ׷󣬹 ·չռ޴Ϊ   µ ϣϵĻĺ ʹ ² ʵϵ ͸׷ȹͬʱҲʹʵ׷ùԺá ص㡣

ڹת䣬 õĿٷչ ŮλIJгIJҲµĿٷչڴӴͳ Ľʹ ŮӴͳ еõ˽ţرŷ޽ִ˼һϵб仯ʹг õԽԽ˵ ɡԣֻϣܷӽϴãõ洿Ȼϵԣٴͳ ȦڡڵȲδ·չеҪ ϡ

ƼĴ£²ʡṹת䣬ʹ ӦʱķչĿǰ µIJУԼ95%޺Լ5%лġżоϵ  䣬ʹ²ʡʡṹȷʵͻƣҵеʹΧ

һ: ҵо
һ: ҵ